The purpose of this site is to educate users about the dangers of phishing. The HTML was mostly coded up by Geoff Greer with help from Bjorn Tipling, Ben Lowery, and Paul Querna. Paul registered the domain and hosted the site. AJ Slater came up with the idea originally. It definitely wasn't Kelvin's idea.
You can learn more at the Anti-Phishing Working Group's website. Note: ismycreditcardstolen.com is not in any way affiliated with the Anti-Phishing Working Group.
P.S. Bloglines used to be cool. Cloudkick used to be cool. ScaleFT is pretty cool. Floobits is pretty cool.